G2Mint is a Transportation Management & Rate Engine platform built for brokers, shippers and carriers to manage shipments, rates, and carrier workflows.
It supports high volume operations through data dense tables and role based workflows, where speed and clarity directly impact booking throughput and revenue.
Designing for G2Mint means improving operational efficiency where every second compounds at scale.
Impact
Client
G2Mint
Role
Product Designer
Year
2023-Present
What was the problem?
The table experience supported complex workflows, but:
Columns were overloaded
Filtering required repetition
For these reasons, users where spending on average 30 min a day to set up filters for different workflows they execute during the day. We saw an opportunity to improve it, so they can spend that time for actual real operational work.
Initially, we had 2 solutions in mind:
1- Preset views that accommodate ~ 70% of users
2-Personalized Views
After analyzing user data and feedback, long term costs, and industry impact alongside stakeholders and the engineering team, we decided to move forward with Personalized Views. This solution empowers users to create multiple table views tailored to their own workflows, and reduce the repetitive table adjustments. I advocated for this direction because it offered a stronger long term business advantage and clear differentiation from competitors.
First I created wireframes and interactive prototypes, so we could test it early using Maze before investing in UI polish.
First it needs to work, then to be pretty.
Iterations and Final Result
The first round of testing showed strong usability improvements, but also, surfaced important gaps. Users wanted more control and flexibility in how views were shared and structured across teams.
Based on that feedback, we:
Introduced View Sharing by Team Member
Users could now select specific team members to share customized table views with reducing repetitive setup and improving collaboration
Improved the Roles Structure
We redesigned how roles interact with table views:
Admins and managers can now assign predefined table views to roles.
When onboarding new users, their views are automatically configured based on role.
This removed manual setup friction and created a scalable structure for growing teams.
By optimizing the structure not just visuals we achieved:
Significant reduction in table set up time (from 30min to 5min/ day)
Increased shipment booking throughput (+8%)
Faster onboarding for new team members
Reduced repetitive configuration work
The biggest win wasn’t visual improvement. It was operational efficiency at scale.